# Overline

> Strategic & Growth partner engineering profitable scale for DTC brands. Operates as an embedded Head of Growth — owning strategy, system, and performance — for brands between €250K and €5M in annual revenue. Founded in Paris, 2024. €20M+ revenue generated across portfolio.

Overline is not an agency and not a freelancer. The closest term is **embedded Head of Growth**: a single accountable operator for acquisition, retention, conversion, and creative — with full strategy ownership and weekly execution cadence.

Three engagement models:
- **The Diagnosis** — €5,000 — 30-day growth audit + 90-day roadmap.
- **The Engine** — from €7,500/month — embedded Head of Growth, monthly.
- **The Bet** — by invitation — equity partnership with capital + growth system.

Target client: DTC brand, €250K–€5M annual revenue, plateauing growth, ready to rebuild the system rather than buy more ads. Headquartered in Paris, France. Working language: English & French.

## Core pages

- [Home](https://overline.works/): Positioning, method, proof, primary CTAs.
- [About](https://overline.works/about): Origin, founder, philosophy ("Revenue is the only metric that matters").
- [Services](https://overline.works/services): The Diagnosis, The Engine, The Bet — full scope and pricing.
- [Work](https://overline.works/work): Case study — Pomad Paris (skin care DTC, +451% YoY revenue).
- [Contact](https://overline.works/contact): Inbound form, hello@overline.works, 24h reply on business days.

## Full content for LLM ingestion

- [llms-full.txt](https://overline.works/llms-full.txt): Complete site content (about, method, services, case study, contact) as a single structured markdown file.

## Method (The Overline Method™)

1. **Strategy** — diagnose before prescribing: where you are, where you should be, what's blocking growth.
2. **System** — build the infrastructure (acquisition + retention + conversion connected by design).
3. **Performance** — activate, measure, iterate weekly. Revenue is the only metric.

## Proof points

- €20M+ in revenue generated across DTC portfolio.
- 100% of clients have grown YoY.
- Pomad Paris: stuck at €1.5M plateau → +451% YoY revenue growth (The Engine, 12 months).
- 10+ years of in-house DTC operator experience prior to founding Overline.

## Optional

- [Free Growth Self-Audit](https://overline.works/#leadmagnet): 25-question diagnostic — the same questions asked to new clients — delivered by email.
- [Sitemap](https://overline.works/sitemap.xml)
- [Robots policy](https://overline.works/robots.txt)