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I join your team as a fractional Head of Growth. I find what's holding growth back, then I run it.
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is expensive and takes months to hire. An agency 
runs one channel. In between, nobody is running the engine. Overline, the Head of Growth for brands that don't have one yet.
12+ years of experience: 5 in large corporates at Coca-Cola and Nestlé, then growth since 2020.
Creative, dev, data: I bring in the right people when the engagement calls for it. You keep a single point of contact.
Deliverables hub, custom dashboard, AI automations. You see everything, all the time.
Every channel runs on its own. The agency handles Meta, the freelancer handles email, and nobody decides what matters this quarter.
Adding a provider adds a channel, not a direction. What's missing is someone who holds the whole engine and makes the calls.
A finding becomes useful the day it carries a decision and a date. Thirty recommendations in a PDF change nothing about the following Monday.
My audit takes two weeks and ends with three dated decisions. Then I carry them out with you.
If you don't know what was delivered this week, and why, you're not steering. You're hoping.
Every deliverable lives in your Hub, every number in a dashboard reviewed on Mondays. One number, one unit, one period.
What changes with Overline. |  | Traditional agency | Freelancers | Permanent hire | AI alone |
|---|---|---|---|---|---|
| Senior, big corporates and DTCCoca-Cola, Nestlé, then 15+ brands | Yes | Partly | Partly | Partly | No |
| The whole engineAcquisition, conversion, retention, data | Yes | Partly | No | Partly | Partly |
| Strategy and executionI decide, and I do | Yes | Partly | Partly | Yes | No |
| No hiringFractional, no permanent contract, no hiring delay | Yes | Yes | Yes | No | Yes |
| Full visibilityDeliverables, requests and numbers in your Hub | Yes | Partly | No | Partly | No |
| Committed to resultsTargets with numbers and dates | Yes | Partly | No | Partly | No |
Monthly retainer · no long-term commitment
I go through the accounts, the data and the margin. Within two weeks, you have a diagnosis backed by numbers and three decisions, each with a date. Not a PDF gathering dust.
Engine score: 49 / 100
I settle into the team and execute the roadmap: acquisition, creative, pages, CRM, tracking. Every week, a check-in and new deliveries.
Every deliverable lives in your Hub, every number in a dashboard reviewed on Mondays. One number, one unit, one period.
If the engine is running, we carry on, fractional, month to month. Priorities reviewed every quarter.
Weekly review · Quarterly priorities
Leaders of brands and companies that don't have a Head of Growth yet: to launch a product, unblock revenue that has plateaued, or turn an audience into revenue.
Positioning, offer, pricing, priorities for the quarter.
Tools: Audit · Roadmap
Account structure, angles, budgets and thresholds.
Tools: Meta · Google · TikTok
Creative matrix, briefs, UGC, fast iterations.
Tools: Statics · Video · UGC
Creators, gifting, affiliate programmes.
Tools: Creators · Affiliate
Landing pages, journeys, mobile, tests.
Tools: Shopify · Landing page
Flows, campaigns, segments, repeat purchase.
Tools: Klaviyo · Brevo
Tracking, attribution, reporting every week.
Tools: GA4 · Metabase
Recurring tasks, tooled once.
Tools: Claude · Agents · API
One point of contact. Hand-picked freelancers when the engagement calls for it. The audit tells us where to start.
DeliverablesRequestsKey momentsDashboardCalls
Pomad ParisUnblock · Cosmetics
6 monthsto hit the year's target
Selle JallotLaunch · Cycling
2ndbest Ulule launch since 2021
Biarritz OlympiqueStructure · Sport
Ongoingsince September 2026
Also: Cala Celestina and Fluenceur (launch), Cherico (unblock).
Range is my expertise. I know what it means to own a number.
Five years in large corporates, at Coca-Cola and Nestlé, learning rigour: plans, margins, brands built to last. Then growth since 2020, with brands that are launching or scaling. I connect brand, media, creative, CRM and data, and I bring in hand-picked freelancers when a topic needs a specialist.
No. An agency runs one channel. I take on the role of Head of Growth, inside your team, for the long run. When a topic needs a specialist, I bring in hand-picked freelancers, and you keep a single point of contact.
I go through the accounts, the data and the margin, and I talk with the people running each channel. Within two weeks, you have a diagnosis backed by numbers and three decisions, each with a date.
The audit takes two weeks. Then come eight weeks to build and run, up to week 10. After that, we carry on month to month if the results are there.
I steer and I execute. For creative, development or data, I bring in hand-picked freelancers when the engagement calls for it.
Your goals, your numbers, what's stuck.
Three decisions, each with a date.
Then cycle after cycle, month to month.
30 minutes to look at where the engine is stalling. If the project isn't right for me, I'll tell you within 48 hours.