Most growth agencies will tell you what you want to hear. We tell you what your numbers already are.
There’s a difference.
Building €250K to €5M. And tired of agencies.
Below €250K, you need a marketer, not us. Above €5M, you need a team. In between, you need a system — owned end-to-end, not stitched together by four vendors.
That’s the band we built Overline for.
Most agencies optimize ads and call it growth.
It’s not. Growth is a system.
Acquisition, retention, conversion — connected by design. When one breaks, the whole system slows.
Most people don’t see it until it’s too late.
Overline is not an agency. Not a freelancer.
The closest term is embedded Head of Growth. That’s what we are.
We own the strategy. We build the system. We drive the performance.
Fully accountable. No layers. No excuses.
10+ years scaling DTC brands as in-house operators — before “embedded growth” had a name.
Thomas Kerleguer
Founder · Head of Growth10+ years inside DTC brands. Paid acquisition. Retention. Conversion.
Built Overline in 2024 to embed deep — not pitch from a deck. €20M+ scaled across founder-led brands, in-house and out.
Previously operator / consultant for DTC brands in skincare, fashion, food, and supplements.
Revenue is the only metric that matters.
Not impressions. Not reach. Not ROAS. Revenue.
We don’t work with brands we can’t grow. Every brand we’ve worked with has grown YoY. We intend to keep it that way.