Results aren’t a promise. They’re a track record.

Stuck at €1.5M. Good product. Growing market. No clear path forward.

Pomad had built a respected skin care brand in a saturated market. The product worked. Reviews were strong. But growth had flatlined for three consecutive quarters. Every new acquisition channel looked promising for two weeks, then broke at scale. The team was spending more to acquire less, and nothing they tried was compounding.

Three weeks of audit revealed the bottleneck wasn’t a channel, a creative, or a budget. It was the system itself. Acquisition data wasn’t feeding retention. Retention wasn’t feeding acquisition. Creative was rotating but never learning. Every test sat in isolation. The growth wasn’t the problem. The system was.

We rebuilt everything that touches the customer. E-shop, messaging, creative strategy, retention flows. Not one at a time — all at once, all connected.

E-shop: rewritten from category to checkout for clarity, conversion, and AOV. Messaging: re-anchored on the actual customer language, validated against reviews and support tickets. Creative strategy: a structured testing matrix tied to LTV cohorts, not first-purchase ROAS. Retention engine: the full flow architecture the brand never had — post-purchase, replenishment, win-back, VIP — priced and timed to the actual customer journey.

Every week we shipped, measured, iterated. No quarterly check-ins. No monthly status decks that turn into theatre. The system ran. We held it accountable.

+451% revenue vs. last year. Year to date.

The brand became scalable — not because we ran more ads, but because the system finally added up. Acquisition feeds retention. Retention feeds acquisition. Creative learns from cohorts. That’s what we mean when we say scale, engineered.

The Engine · 12 months · ongoing.